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well when an item is made from "scratch" means the final product is made with 100% natural ingredients or at least is made from raw ingredients. fast food is not made this way. lets use a simplistic example. take McDonalds; in order for McDonalds to make there cheeseburgers from scratch, they would need to manufacture there own buns with ingredients naturally or in there raw entirety – flour, baking soda, milk.... They would have to manufacture there own pickles or have an organic farm. the same for tomatoes, lettuce and onions. they would have to manufacture there own patties with natural ingredients or with grass fed raw beef. they would also have to manufacture all there own sauces in the same way. they would even have to manufacture there own cheese. there is only a small few companies that do this. only one I know of is considered “fast food”. all other fast food companies order from suppliers often outsourced in other countries. there product is often made using different chemicals and additional features. a great example is there cheese often includes a small bit of wax for melting and better shine. there beef is often 75%+ water and fat. there beef is also made using steroids. it is very far from “scratch”. Scratch would mean they make it themselves. I'm pretty sure that’s a reasonable explanation. You see in America this is becoming rather popular for 3 reasons
1. the company can rapidly lower prices – if hot dogs cost 3.35 it would cost around .50 – 1.00 making it from scratch.
2. Companies can make further profit by selling there manufactured products on market – just like taco bell does.
3. Companies can advertise “health” in there restaurants or stores.
Yet there are some draw backs
1. with so many products it would be nearly impossible to manage and would take great wit to produce in a balance of supply and demand.
2. It takes more time and is often harder
3. if companies don’t have a big enough customer range it could easily fail.
A very popular “fast food” chain, hear in America, called Pecholies is doing this very thing and only stands to succeed because it is able to sell its product to retailers. So long as they keep a reasonable balance in using manufacturing space its not to much to manage and there low prices act as the final customer lure. Yet they are a stationary restaurant chain. I think the idea could be much more successful if on the rode and could reach customers were it counts – like schwans. Does this make more sense now?