I have lived long enough to speak English properly, and to have aquired a set of manners and the ability to tailor my language to the recipients of it.
If anyone is offended by anything I say, they are absolutely at liberty to tell me, and we can discuss it.
If the day dawns that I need 'guidance' from some woke idiot, about how to speak and be 'inclusive', I will be ready to pull the lid down after me.
This idiot CEO side-stepped the 'apology' that his 'guide' is written in English - 'the language of a colonial nation'.
I don't need to be apologised for, for things my ancestors did, and I am not going to apologise to the descendants of people these things were done to - that's history.
It is a nonsense to suggest that using the most wideley spoken lnagugae in the world to comminicate your piffle to the widest number of people, so they can ignore it, simply underlines the entire virtue-signalling pointlessness of the entire exercise.
He is an idiot for defending it, and the organsation should be ashamed of alienating donors with this woke garbage.