For men it is really quite simple. You have trousers which come in a variety of girths, with short, medium or long legs (in inches). With shirts you have neck size (in inches). With jackets you have chest size by girth with short, medium or long lengths (in inches). If you go into modern/European type shops you might even see measurements in centimetres, which is really confusing. But what annoys me is when they just don�t have your size!
The variation in women�s sizes between one shop and another (i.e. we all know that Next sizes come up a little larger than other High St brands right?) is down to an 80�s penchant for something called vanity sizing. Over the years, vanity sizing has ensured that standardised clothing measurements have become less reliable. If a woman finds that she can fit into a "smaller" size she is more likely to buy the dress, even if it is not actually smaller but has merely been labelled as such. Some of you who are into vintage clothing that a size 10 or 12 of the 1960�s say, would seem considerably smaller than a size 10 or 12 now.
As we all know, size matters, but numbers don�t really do they? Numbers can be misleading - is a size 0 model someone who has shrunk themselves to �nothing�? Are they really 12 sizes smaller than a size 12 person? Size 12 is roughly designed around three measurements: bust 35in, waist 28in, hips 38in. And then, for every one that you remove from the size, you should remove one inch from each of the measurements. If numbers are to be believed in the headlines then is Vicky Beckham�s 23 inch waist really a size 0? No, she would a be a size 7. Still ridiculously thin, but a size 7 is not as eye boggling in the headlines. Personally I think size 12 model, Lauren Moller is cracking.