Hmmm.
Looking back through my past posts, I see that I predicted the downfall of Mothercare in 2016
https://www.theanswerbank.co.uk/News/Question1496066-2.html
and before that in 2012
https://www.theanswerbank.co.uk/ChatterBank/Question1197016.html
Perhaps I should get a job in retail analysis?
Seriously though, anyone who's simply walked past their shops (looking inside to see deserted aisles) over the past couple of decades could have told you that the future was looking gloomy for them. Their prices are way above what parents can pay for clothes in, say, Asda and non-clothing items can be bought far more cheaply online.
At the same time though, they've not positioned their stores at the very top end of the market (serving those parents who think nothing of spending hundreds of pounds on clothing their babies), as stores like Mamas and Papas (who make Mothercare look cheap) seem to have done.