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Questions 2 and 3
2) An ad, for American Apparel (AA) clothing, which appeared on the back cover of Vice magazine, was headlined "FLEXFLEECE Ryan wears the classic unisex Flex Fleece zip hoody...." Below were two rows each consisting of three photographs of a young looking (actually 23 year old) girl wearing the hoody and looking directly at the camera. In the first row, she was wearing the hoody zipped up and appeared to be wearing underpants. In one photograph, she was wearing big-framed glasses. (Some believed the girl looked 16 years old).
In the second row, she was wearing the hoody unzipped and was naked underneath. She was wearing underpants and wore the glasses in two of the photographs. In the last photograph, her left nipple was partially exposed.
The complainant challenged whether: the depiction of nudity in the ad was offensive and unsuitable to appear on the back of a free magazine that could be seen by anyone, including children; the ad was offensive and inappropriate, because the model seemed young and vulnerable and could be seen to sexualise a child.
LIKERT SCALE EVALUATION
Please indicate how much you agree or disagree with each of these
statements:
Neither
Agree
Strongly Somewhat Nor Somewhat Strongly
Disagree Disagree Disagree Agree Agree
---------------------------------------------
--------------------------------
The ad could condone or 1 2 3 4 5
encourage unsafe practice
among children.
The ad could result in 1 2 3 4 5
mental or morale harm
to children.
The ad is irresponsible 1 2 3 4 5
This is sexual exploit- 1 2 3 4 5
ation of children
Banning this ad is 1 2 3 4 5
ridiculous
3) A children’s clothing catalogue for new winter clothing used the theme of rubbish, concentrating on the type of things that people throw away on a daily basis including empty plastic carrier bags and refuse sacks full of waste. It showed various pictures of children sitting in close proximity to coloured ‘rubbish bags’ or holding items of rubbish on or near their heads.
Six complainants objected that the catalogue was irresponsible because it featured images of children with plastic carrier bags on or near their heads, an action which could be copied by children, leading to their physical harm.
LIKERT SCALE EVALUATION
Please indicate how much you agree or disagree with each of these
statements:
Neither
Agree
Strongly Somewhat Nor Somewhat Strongly
Disagree Disagree Disagree Agree Agree
---------------------------------------------
--------------------------------
The ad could condone or 1 2 3 4 5
encourage unsafe practice
among children.
The ad could result in 1 2 3 4 5
mental or physical harm
to children.
The ad is irresponsible 1 2 3 4 5
Banning this ad is 1 2 3 4 5
ridiculous
Children who see this ad 1 2 3 4 5
may try to copy it and
be in danger of suffocation.
In the second row, she was wearing the hoody unzipped and was naked underneath. She was wearing underpants and wore the glasses in two of the photographs. In the last photograph, her left nipple was partially exposed.
The complainant challenged whether: the depiction of nudity in the ad was offensive and unsuitable to appear on the back of a free magazine that could be seen by anyone, including children; the ad was offensive and inappropriate, because the model seemed young and vulnerable and could be seen to sexualise a child.
LIKERT SCALE EVALUATION
Please indicate how much you agree or disagree with each of these
statements:
Neither
Agree
Strongly Somewhat Nor Somewhat Strongly
Disagree Disagree Disagree Agree Agree
---------------------------------------------
--------------------------------
The ad could condone or 1 2 3 4 5
encourage unsafe practice
among children.
The ad could result in 1 2 3 4 5
mental or morale harm
to children.
The ad is irresponsible 1 2 3 4 5
This is sexual exploit- 1 2 3 4 5
ation of children
Banning this ad is 1 2 3 4 5
ridiculous
3) A children’s clothing catalogue for new winter clothing used the theme of rubbish, concentrating on the type of things that people throw away on a daily basis including empty plastic carrier bags and refuse sacks full of waste. It showed various pictures of children sitting in close proximity to coloured ‘rubbish bags’ or holding items of rubbish on or near their heads.
Six complainants objected that the catalogue was irresponsible because it featured images of children with plastic carrier bags on or near their heads, an action which could be copied by children, leading to their physical harm.
LIKERT SCALE EVALUATION
Please indicate how much you agree or disagree with each of these
statements:
Neither
Agree
Strongly Somewhat Nor Somewhat Strongly
Disagree Disagree Disagree Agree Agree
---------------------------------------------
--------------------------------
The ad could condone or 1 2 3 4 5
encourage unsafe practice
among children.
The ad could result in 1 2 3 4 5
mental or physical harm
to children.
The ad is irresponsible 1 2 3 4 5
Banning this ad is 1 2 3 4 5
ridiculous
Children who see this ad 1 2 3 4 5
may try to copy it and
be in danger of suffocation.
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