Green Army!..........
I think the man in the Aviva advert explains it perfectly, supporting your team becomes a social thing, nothing to do with the money. Sometimes you may not like what is happening, you may even be ashamed of it, but it is still your side, through thick and thin.
Think about it - why do many people like the guy in the advert who I suggest is very typical, supporting a team which will never reach the Champions league, or perhaps never reach even a higher division, still treck miles at great expense to watch and support their team, if it was just about the cash?
Your are not a Chester fan are you?