"x" Car Company

[ethke0]

Chairman of X car Company is a man of conventions. He tells his staff,"Look Modern Marketing concepts are all useless. Agreed that the customer is the king bu don't depend on him to generate new product ideas."
Head of product design sections believes that "great product ideas are born only in labs, ignore the ignorant customers." in this organization so far, only sales function was considered important. You are appointed as the marketing manager. Discuss the following questions.
a. Was the chairman right? Why or why not?
b. Which concept did the company use?
c. Explain & justify the new setup of marketing department you have in mind.
d. Offer a word of advice for the chairman & head of product design

[gen2]

We don't do homework on here.

[Baldric]

Username links to:-

http://www.betoch.net/author/ethke0/

as did one of the other new posters earlier (can't remember which one)

[factor-fiction]

I doubt anyone here willw rite your essay for you but if you draft and post your suggested answer on here someone will probably give you some useful feedback

[Peter Pedant]

I think you need to answer the course material that this q is based on.

a. no he is wrong and then you have to explain why
b is top down
c is meant to get you to think

[joko]

are you having a laugh?
do you seriously think someone is going to write all this for you?

i'd suggest you give up your course if you cannot be bothered to do the work for it - you are obviously not cut out for it...