The Hudl gets very positive reviews in the latest edition of the WebUser magazine, they give it 5/5 for value-for-money:-
The Hudlk2’s unique selling point is that it comes at an extraordinary price. There are faster and flashier tablets out there, and the Hudl2 has a few niggles, such as battery life and its disappointing camera, but this tablet would still be great value for money if it Hudl2 was only half as good as it is. The addition of the child-safety app makes it more family-friendly, but its plus points will appeal to anyone, young or old, who wants a decent tablet that’s fantastic value for money.
Personally I think that Apple is like a happy-clappy religion - hand over all your money then spend all your time shouting Hallelujah (because you've now spent so much money so have to justify that to yourself).