Banner Ads

[Tuvok]

Dear Ab Editor

Do we really need big banner ads? If you look at the size of the question typing box, thats about the height of the banner ads - and thats a lot of space taken up on the ipad screen.

PS. I always see the same expedia big yellow banner ad!

On the old site the adverts were not so "in your face" - I must admit I never paid attention to the ads, but now you can't miss them - unfortunately.

[AB Editor]

Hi Tuvok,

Thing is, these bigger ads are the ones which are used more these days. In many cases they pay more than the smaller ones, but that wasn't our primary concern.

Our primary concern was that because we had less "fashionable" ad sizes, we got dodgier ads from less well heeled companies.

You might complain about having the bright and big expedia ad - but at least you know it's of quality from a reputable company. In this case, bigger not only proved better, but is often much more reliable.

So that's "why" :)

We need the ads in general to pay the bills.

[Zacs-Master]

So why all the free space to the right of answers? Future Proofing?

[Tuvok]

Thanks AbEd

However its still to big of an advert especially for ipad users.

I appreciate that that you need ads but as the saying goes "one size does not fit all"

At work I create ads for various publications and sites - each having their own sizes.