News1 min ago
Why Does Aldi Keep Changing Their Food Line?
As a family we find it incredibly frustrating that Aldi will randomly change their food line.
Best example I can give is we took a special trip to our local Aldi today, as I discovered their Sausage hot pot ready meal, and I thought it was delicious, so we have been regularly buying it for weeks.
But today it's been replaced with something else. When we asked a member of staff why have they discontinued it, they look at you like your an alien. As if we should know that Aldi regularly changes their food line. Of course this doesn't help the customer one bit.
So why does Aldi bring out something that flies off the shelf, only to discontinue it?
This isn't the first time this has happened, I was using my example which happened today, but it's so annoying.
Surely what they are doing is to their detriment in the long run, as I walked out empty handed.
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It happens in other stores, but not as frequent as Aldi or Lidls.
We have been noticing this trend particularly at Aldis. Something new will come out that we like, and sometimes within a fortnight it's gone, and it's been replaced.
I'm wondering is this something to do with how they keep prices low?
In our experience, it's frustrating as the items they replace our favourites with we don't like or it doesn't appeal to us.
It even puts us off shopping at Aldi for long periods while we go back to Asda or Tesco etc. I would rather pay a bit more for things we like, than cheap prices for things we don't like.
Aldi and Lidl (like some other European retailers- Tchibo springs to mind) have this unusual business model...store items change quickly, new stuff keeps coming in and customers keep returning to find all the new lines...that's the theory.
And, to be fair, it works...otherwise Aldi and Lidl wouldn't have the market share they command, achieved in such a short time.
They don't all do it to the degree that Aldi and Lidl do it.
My wife particularly enjoyed a salmon en croute from Lidl. It had a firm salmon in the middle, as shown in the pictorial on the box. The last one she bought was not a fillet, just a sloppy mush of salmon. The picture was the same, the price was the same, no 'new recipe' alert on the box which is the usual practice.
What I find particularly annoying is both Lidl and Aldi launch a shaving system, razor and blades, then drop it so those particular blades are no longer available
I guess I just don't notice the ready meal type items because I'm not attracted to them. When I did occasionally buy similar items...when I was working...they disappeared after a year or 2...not weeks.
If some are supplied by small producers, maybe Aldi orders only a certain amount and it's limited availability.
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