Apple Computer often refers to the player as iPod, without use of the definite article the. Apple's web site reflects this usage (e.g., "iPod incorporates the same touch-sensitive Apple Click Wheel that debuted on iPod mini"), which resembles Apple's use of the words Apple Macintosh. When Apple first introduced the iMac, the "i" stood for Internet, meaning that the iMac shipped with everything needed for a connection. Now, many other Apple products start with a lowercase "i". The "i" also stood for "individual" and "independence" � as well as other words that complemented Apple's "Think Different" Campaign launched in conjunction with the first iMac, but the prefix stuck, as the brand recognition associated with it has positive effects on the sales of Apple products. Recently, some media have started referring to the generation primarily born in the late 1980s, and which in particular has made the iPod popular, as the iGeneration, suggesting that the "i" family of products are having a far-reaching cultural impact.
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