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How many people do you reach if you pass an email along?

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emmyt | 12:46 Wed 06th Dec 2006 | Technology
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In the same way that a newspaper is bought by one person but often read by 2 others - does anyone know if there is a stat that says for example "If you send an funny/viral email to 6 people in your address book, they will each send it on to 6 people and so on. Therefore the email that you send is actually delivered to 1000 (!) people on average".

Thanks!
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