Britons Saving over £1 Billion By 'Bundling'

Isn’t language funny? It was not so long along that a bundle just meant a pile of something; blankets, clothes, washing. Now the word has taken on a whole new meaning as it relates to the purchase of electronic goods and accessories together.

In a bundle you usually get the main item say a DVD player, game console or TV then the bundle would add accessories such as DVDs, games and controllers or a stand and a surround sound set.

This means the retailers gets rid of lots of stock items in one go and the consumer should get a bargain. And indeed this is very often the case with these sorts of deals. The phenomenon is now spreading into other markets such as financial and utilities products.

It seems people in the UK are making substantial savings by taking out combined service packages - or bundles, according to new research.

A leading financial comparison company added that the deals are becoming more popular, with more than a quarter of consumers considering combining their broadband, phone and digital television bills. Those who have already taken out such services save around £120 a year, whereas the average annual cost of singly-billed products is over £460, the research suggested.

"The reality of modern life is that most people now need and use more than one telecommunications service. Bundles are a good solution and can provide fantastic value and convenience," according to the head of communications at the company.

Recent research has revealed that more than two thirds of homes in the UK already take more than one service from the same provider, and a further one in five are considering signing up to a bundle in the next 12 months. The most common deal that packaged more than one service was a broadband and phone package, currently used by a third of all households.

If you would like to know more about bundling why not ask AnswerBank Technology.