Don't know what it's like now, but I went there whilst hostelling in Italy in 1977. It was rather dull then, no great attractions or nightlife, and each area of the beach was controlled by a hotel who had laid out sunbeds for their guests. Unlike other great places I visited on that trip (Venice, Florence, Pisa, Rome) I never went back. However it may have changed in the last 29 years but somehow I doubt it !