its great for a "laid back" quiet holiday.I totally agree with anniebird's comments, there are wild flowers even orchids growing on the side of the road, not in Funchal but as you go up towards higher ground.
Its cheaper to hire a car than do the coach trips though.
The botanical gardens are worth a trip too [ you cab do this after the toboggan ride, all leather goods worth buying also hand embroidery stuff i.e. tablecloths.
Locals very polite and friendly, again agree try the meat on a skewer and the fish is good.We stayed at a hotel on the outskirts of Funchal with pool and a shopping mall underneath.
Avoid overpriced "touristy" restaurantsand go for the small cafes patronised by the locals.
Have a nice holiday.