Wonky Fruit And Veg?

[diddlydo]

Anyone else going to join Hugh F-W's campaign against food waste and encourage supermarkets to sell wonky fruit and veg? I definitely am!

[lady-janine]

the veg I grow (and eat) is always wonky. tastes good though. hate the thought of all that waste especially when millions in the world do not have enough to eat.

[waterboatman]

Nothing wrong with wonky veg. I buy all mine from the farms. Most of it is wonky.But as LJ says, it tastes so much better.

[bhg481]

I'm cerain that if mis-shapes were sold more cheaply the problem would sort itself out.

[waterboatman]

It would indeed. It's just a wee bit more fiddly to prepare, but it's worth it if you buy organic. It really does taste better.

[Jackdaw33]

https://www.google.co.uk/search?q=funny+carrots&biw=1093&bih=514&source=lnms&tbm=isch&;sa=X&sqi=2&ved=0CAYQ_AUoAWoVChMImIO6lLGFyQIVCf4sCh19_QqQ#imgrc=q5b-Ss8tlkUNtM%3A

[Old_Geezer]

You can't force folk to buy ugly fruit/veg when there's pretty fruit/veg right next to it. If the demand was there it'd already be on sell. The ugly stuff needs to be used for processed products.

[B00]

Most veg you cut up into manageable chunks or bite sized 'bits' anyway, so no, buying odd shaped vegetables wouldn't bother me.

[waterboatman]

Nice one jack. ;o}

[johnny37]

How does selling wonky parsnips help the farmer? Supermarkets can only sell a finite amount of parsnips. The farmers on the show should not be throwing it away. They should be helped by the supermarket to find other buyers to make up all sorts of outlets, like animal feed. Better than throwing it away and the farmer would get some return.

ps I notice a lot of the stuff Hugh recovers has no food value, like jam.

[woofgang]

While I absolutely agree with the no food waste message, I think HF-W didn't make a great job of the program. He was too scattergun in his approach and didn't make a good job of the filming in Morrisons. If shops are going to offer wonky fruit and veg alongside the perfect ones, there has to be an advantage to the customer to buying it, but its not easy to see how this can be achieved if the price to the supermarket of wonky veg is the same as for pretty ones. To me the ugly courgettes looked older than the pretty ones (Hugh did point this out) The Morissons men said that they had been through the same harvesting process, but I suspect they might have been left on the plant longer.
I think he should have made much much more of the changing of amounts ordered but I think the customer has to take the responsibility for that....customers don't take well to sell outs of what they want and if the supermarket over orders then they have waste and get a kicking for that. Is it possible for customers to go back to not minding if the fresh stuff they want is sold out? How will farmers deal with selling less?

[Gavmacp]

Did anyone think that Morrison didn't take it that seriously. They sold good courgettes and wonky courgettes at the same price and discovered that people bought the good veg, doh!

[bednobs]

"I notice a lot of the stuff Hugh recovers has no food value, like jam"

last time i looked, jam was a food. If it's not, christ knows what i had on my toast this morning

[-SharonA-]

Yes. why not!

[Gavmacp]

Did anyone else find the two chaps that spoke for Morrison a little like the Mafia. "If we are that bad why are the farmers dealing with us?". I bet it has nothing to do with a good relationship.

[Baldric]

///They should be helped by the supermarket to find other buyers to make up all sorts of outlets, like animal feed///

Who's going to pick up the Bill for that then? There is only one reason the Supermarket is involved and that's profit.