ChatterBank2 mins ago
The Shrinking Tin
16 Answers
I know that Quality Street tin's have shrunk, but I didn't relise by how much.
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Quite a few changes, shoota. I think they changed the recipe for Dairy Milk.
( why change something that isn't bust )
http://
( why change something that isn't bust )
http://
It's not the manufacturers that are forcing the reduction in the content of the tins; it's the big supermarkets.
For example, Asda demands a product that can be sold at £4 per tin in November, with the price rising to £5 in December. They've priced Quality Street, Roses and Celebrations that way for many years. If the manufacturers can't supply tins that can be sold at £4 (including, of course, Asda's profit), Asda will simply say "Tough, we won't sell your products then". Tins that have to be sold at, say, £4.50 to realise a profit simply don't fit into their sales model.
No manufacturer can afford to lose the Christmas sales of their products through Asda, Morrison's (who also have the £4/£5 pricing model), Tesco and Sainsbury's (who have a fixed £5 price each year for those tins) and the Co-op (which operates a £5/£6 pricing model on Quality Street and Roses but a £5 fixed price on Celebrations).
However the manufacturers have increased production costs every year (from raw materials, staff wages, transport costs, etc) so it would be impossible for them to keep offering the same weight at the same price without making a loss. Given then that the supermarkets won't allow them to increase the wholesale price, they're FORCED to reduce the weight.
Toblerones get smaller for the same reason. The biggest seller of Toblerone bars in the UK is Poundland where, obviously, the retail price has to be £1. So Poundland demand a product at a FIXED wholesale price that enables them to make a profit. As production costs rise, the manufacturers of Toblerone are thus forced to reduce the size of their bars, so that Poundland can maintain their £1 retail price.
For example, Asda demands a product that can be sold at £4 per tin in November, with the price rising to £5 in December. They've priced Quality Street, Roses and Celebrations that way for many years. If the manufacturers can't supply tins that can be sold at £4 (including, of course, Asda's profit), Asda will simply say "Tough, we won't sell your products then". Tins that have to be sold at, say, £4.50 to realise a profit simply don't fit into their sales model.
No manufacturer can afford to lose the Christmas sales of their products through Asda, Morrison's (who also have the £4/£5 pricing model), Tesco and Sainsbury's (who have a fixed £5 price each year for those tins) and the Co-op (which operates a £5/£6 pricing model on Quality Street and Roses but a £5 fixed price on Celebrations).
However the manufacturers have increased production costs every year (from raw materials, staff wages, transport costs, etc) so it would be impossible for them to keep offering the same weight at the same price without making a loss. Given then that the supermarkets won't allow them to increase the wholesale price, they're FORCED to reduce the weight.
Toblerones get smaller for the same reason. The biggest seller of Toblerone bars in the UK is Poundland where, obviously, the retail price has to be £1. So Poundland demand a product at a FIXED wholesale price that enables them to make a profit. As production costs rise, the manufacturers of Toblerone are thus forced to reduce the size of their bars, so that Poundland can maintain their £1 retail price.
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