speeding ad

[wonderwoman1]

can anyone tell me if the speeding ad where the teenagers are filming on their mobiles and one gets knocked down is real or is it acted?

thank you xx

[B00]

Think this has been asked on here. If my memory serves me correctly (and it does often fail) I think the final conclusion was that it was acted.

[wonderwoman1]

aww cheers boo, sorry i didnt see it on the list when i posted

xx

[stoo_pid]

It was acted but the friends were 'real'. It was produced by ad agency Leo Burnett Ltd & was the first ad ever shot on mobile phone.

http://www.leoburnett.com/

[sammy0304]

Hey just to let you know that this is advert is actually real. The advert was only allowed to be shown on TV after all the children in it had recieved councelling. The advert is 100% real and it defo gets the message across

sammy xxx

[stoo_pid]

Sorry Sammy, it does get the message across but it is not a real accident.

Teenagers are a very discerning and savvy audience, for this ad to be taken seriously it needed a credible and engaging device to stand out from the crowd of brands and voices shouting at teens. The creative team decided to shoot the entire commercial on a mobile phone, an advertising first. This gives the ad the all important 1st person viewpoint taking the audience into the group of friends. A group of real teenagers from London was selected. They were given mobile phones and asked to go out on their own and record their genuine road-side behaviour which became the first 20 seconds of the commercial. The agency later worked with the teens to craft a chilling conclusion. The result was an absolutely credible and authentic teenage film which demonstrated how not giving the road your full attention can have tragic consequences.

Click here for more info