Honda advert

[robmacg]

The new Honda adveert, in black and white- clearly marketed at males. Has clips of a sports car style car driving with some deep bass music, anyone know where I can find the music or the advert itself?

[SavageMonkey]

I don't see how it is "clearly" marketed at males. There was nothing in that advert to make me think that way. It was a very stylish advert. Anyway, I think the music is by Primal Scream, a track called "Loaded". A great site for finding out advert music is http://www.commercialbreaksandbeats.co.uk

[robmacg]

I wasn't meaning to be chauvanist, that was just a case of poor use of vocabularly. Rather than describe the manner in which the advert tries to build something of a rush with the sports car shown in black and white I just used the simplistic 'targeted at males' comment. Although I do think the advert is genuinely targeted at males nonetheless.