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Thanks Tora and Andy and everyone else for the insightful replies. I agree, it's absolutely daft, but on the other hand it would be jolly poor judgement on the part of the manger, I think, to be so flipping pedantic....surely he ought to have better things to do than to alienate his shopper base. Personally, for the past 7 years since both Tesco and ASDA have opened shop literally within metres of one another I've felt rather sorry for the staff of the local Waitrose. Their revenue dropped exponentially. Yet, as we all know, they still have their core group of loyal shoppers.
But when my friend told me this story I was amazed to hear how frustrated the new manager is to see other trolleys in the store. To me it is about as pointless as boarding a BA flight and having your hand luggage bearing the logos of Virgin Air....
Nevertheless, thank you for the legal perspective. That is what I was most curious about as I found it difficult to imagine a publicly trading business being able to point out one specific individual and saying 'we don't want you' without cause. Either my innocence or ignorance (probably the latter), would think that in itself could possibly be prejudicial - because the merchant is saying or implying there's something about 'you' we don't like.
Crikey, it must me jolly difficult for opponents of some of our leaders if they can be ceremoniously chucked out of a business without even having to tell them that their politics stink!
Many thanks all!
Ollie+