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Brandjamming??

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horselady | 19:10 Tue 22nd Nov 2016 | ChatterBank
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There's a link on my facebook about some group "brandjamming" the John Lewis advert. What the check is brandjamming?!
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Thanks ff, so this action group isn't against the advert as such, but against some newspapers?
Or trying to persuade these brands to stop working with certain papers?

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