What you have plus lots more. Just jot down a list and then start to group the ideas together. You could include dividends, regulatory environment/issues, all the key ratios investors look at (https://www.google.co.uk/search?q=key+financial+ratios+for+investors&oq=investors+key+ratios&aqs=chrome.1.69i57j0.17249j0j7&sourceid=chrome&ie=UTF-8), market share, market trends, ecom=nomic factors, political factors (eg Brexit, next election, recent budget), the strength of the management team, any potential scandals, the pension scheme deficit.....