When you say "bar steward" instead of b*stard, or "sugar" instead of ***. It's not a euphemism. The word 'mincing' keeps coming into my head, but that's not it. I'm sure there is a word for it, but I can't think of it. While on the subject, when Americans say "ass" instead of *rse, is this an example of the word I'm looking for, or is it just the way Americans pronounce *rse?
Yes! Minced oath is what I was looking for. It came to me while I was AFK. It's not a euphemism, dannyk13 and geevo. A euphemism is like saying 'passed away' instead of 'died', or 'We lost him' instead of 'He died'.