It's fancy with excess paper, bows, pleats and double sided tape. Looks nice. But I'm unconvinced that the three demos are showing much that's different from common sense.
For a bottle wrap the paper around the bottle and fold the ends. For a teddy wrap the paper around the teddy and fold the ends in. For a tin sit it on the paper and fold the paper up around it. In the demo the tin was finished off by crunching the paper together leaving it sticking out rather than folding it in.
The excess bits shown make it look a top quality job, but wrapping for functionality isn't that difficult if you can stop the end of the tape sticking to itself, touching the wrong thing or refusing to unstick from your finger.