Funnily enough that Google Pixel phone looks just like an iPhone, in fact when it was released it was called "the iPhone killer" (but of course did not happen).
While I admire the iPhone (in fact one of my relatives helped design it - he was one of the lead designers) I would never buy one (or any Apple device) as I consider them vastly overpriced and tend to appeal to "vain" people who want to have a "name" brand.
The profit mark up on Apple products is huge, they make something like 30% profit on each product they sell.
This helped them build their massive new multi billion dollar Apple headquarters, plus allowed them to give their boss Tim Cook (who took over when Jobs died) about 200 million dollars worth of shares.
So I am just no prepared to buy Apple products to line the pockets of overpaid Apple executives.
p.s. However I have just read Steve Jobs life story (for the second time) as I worked in computers and do admire how he turned Apple round from a company that was going bankrupt to one that is now the richest company in the world.