Chocolate Advert " Strong, Dark Taste"

[airbolt]

Can anyone remember a chocolate advert, possibly from the 1960s where the catchphrase was " Strong, Dark Taste!" ?

[Frank97]

Don't remember it but it sounds like a Cadbury's Bournville ad to me.

[ThijsPersson]

It was for Cadbury's Bournville chocolate approximately 1973-1974. I remember that there were supposedly African tribesmen rowing a dug-out canoe, with the slogan "explore the strong dark continent". Very non-PC!

[potey]

yes i remember clearly. a typical white man hunter is being paddled along a river by a very black man, a native. it is quiet, i don't remember music, but there is gentle rhythmic chanting in the background, "strong dark taste, strong dark taste, strong dark taste..."
a crocodile appears, the hunter shoots, " crack! " goes the rifle as the crisp chocolate is broken. end of ad.
i guess it was thought too racist...it probably was