How To Charge Apple Pencil Wit Lightning...
Technology3 mins ago
80's Advert
4 Answers
Does anyone remember an advertising poster at bus stops etc which showed a little girl saying something like, "My name is Amy and I like slugs and snails"
What was that about?
What was that about?
Answers
1 to 4 of 4
Best Answer
No best answer has yet been selected by Whoa Nelly. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.
This is actually from another site (to save me typing it) but I do know, from my own knowledgs having been in marketing for around 30 years (!) that this explanation is 100% accurate. It was a superb campaign and a great idea.
In the mid-1970s, cryptic posters started to appear in bus shelters all over Britain. They showed a small girl and the message: �My name is Amy, I like slugs and snails�. That�s all. No brand name, no logo, no attribution of any kind. The posters stayed up for weeks, so someone was making a massive advertising investment. But for what purpose?
Speculations in the popular press boosted casual interest into a national obsession. Finally, a press release published the results of a survey showing the high levels of recognition this poster had achieved. It also revealed the name of the lavish advertiser - Adshel, the company which owned the poster sites. They put up nonsense ads as a way of demonstrating the strength of its medium; Amy was the daughter of Adshel's sales director.
In the mid-1970s, cryptic posters started to appear in bus shelters all over Britain. They showed a small girl and the message: �My name is Amy, I like slugs and snails�. That�s all. No brand name, no logo, no attribution of any kind. The posters stayed up for weeks, so someone was making a massive advertising investment. But for what purpose?
Speculations in the popular press boosted casual interest into a national obsession. Finally, a press release published the results of a survey showing the high levels of recognition this poster had achieved. It also revealed the name of the lavish advertiser - Adshel, the company which owned the poster sites. They put up nonsense ads as a way of demonstrating the strength of its medium; Amy was the daughter of Adshel's sales director.
Yes!
it was an advertising company testing recollection of ads...
https:/
it was an advertising company testing recollection of ads...
https:/
1 to 4 of 4
