I think sgt.rock can only differentiate enough between Muslims and Sikhs as few people did in USA after 9/11 and killed few Sikhs believing they were Muslims.
However I think sgt is talking about Off Licence business. But still I would say that majority of Off Licences are not owned by Muslims and still after that I am not saying that Muslims aren�t selling alcohol at all. I did say that yes few Muslims have this temp life more important than hereafter. That does not mean they are right.
You talked about free will and pork, dogs etc. So these are two different things.
First one is the permission or choice and yes in that regard Islam does not allow pork, then comes the free will. And you are free to chose if you accept this ruling or not. Compare it with law about cigarette. On the box it says that it is injurious to health and that is ruling or warning, but people are free to buy if they want to. But if they end up with cancer then they can not blame that no one warned them. Same is the case with pork etc, that you consume if you want to but at the end you will have to be answerable.
But in the end simplest scenario is that if you do not believe in God, and his rules then why are you worried about his punishment, for you nothing exists.