How Does A Company Sell One Of Its Product Brands?

[ck1]

For example, if they have a product which isn't profitable or is considered to be outside of their core business it might get acquired by another company. How does the process work? Is there somewhere advertising brands available for sale or does somebody approach the company and express an interest in acquiring the product?

[TonyV]

I would approach a local auction company.

[fiction-factory]

Either. For the former though they might notify possible interested parties or appoint someone to handle the sale

[spathiphyllum]

I'm sure each case is unique and different for each company. It depends on the offers and partnerships it can make whilst offloading a brand of product.

I would assume the company would go about trying to offload it, as well as companies expressing an interest in acquiring the product.

[fiction-factory]

I think ck1 is referring to parts of a business being sold off- eg if a large bank decided to sell its wealth management division that offers investment planning for high value customers, or if Boots decided to sell of its pharmacy desks

[fiction-factory]

My post was in response to tonyav's spath, not yours which wasn't there when I started typing