if we just had the orangy red flower type shape at the top of the screen, with no letters or writing, it could become a secret cult/mystery type thing, with only those in the know understanding what the badge was.
stories would spring up all over the country about these mysterious people who wear the mysterious symbol... what does it mean? who are they? why are they here? what do they want... ooohhhh ... etc etc.
we could even develop a special handshake and 'knowing expression' just in case we should ever meet one of our number...
...once you join.. you'll never leave....theres no escape...haaaa ha ha ha HAAAAA HA HA HAAAAAA!!!