Its a specially designed programme to shift weight from the stomach area and build muscle. It works. Like many people I was doing crunches every day trying to get a flat stomach, but with no effects. The programme gave you an eating guide and an excercise programme, working the abs no more than three times a week, letting the muscles rest and grow in between. In 6 weeks I lost 11lbs, nearly all from my middle, and have a lovely little four pack to show ( I am feamil so dont want a six pack! lol) I got my books of amazon for about 2 pounds, theres the eating guide and then the excercise guide.