I think the demographic probably covers the age range of people who could care less.
As for the 'sexism' - it's still true that in our modern world, more women do laundry than men - that's a simple fact of life, and not necessarily a reflection on the 'subservient' role of women in society.
My wife does the laundry, I cut the grass - each to their own - but the difference is, I can do laundry as well as she can, she has never mowed a lawn in her life!!