for some really ghastly efforts, including one from Delia Smith who somewhat bizzarely suggests poaching the egg for 10 minutes! 10 minutes - I ask you!!
That's what I do now - I poach them as I would frying them, obviously using water (brought to the boil) instead of oil. Some white tends to break off, but other than that, they are fine.
I still do mine the way my mother did it, the only celeb cook aroud was Fanny Craddock.
Boil water in a small saucepan, add a touch of vinegar, drop raw egg in, once the yolk has been covered with the white, its done, a minute at the most, beautiful.