Coincidentally, the radio stations I listen to here in Ontario are busy airing commercials similar to that. Actually, I think it should be "Shop Locally" not "Shop Local":)
my OH spends more time protesting at the closure of local businesses than in actually patronising them when they're still going. I suspect there's a lot of this about.
Shop local(ly) has become big in Ireland, Canary. Our Nearly New shop has been turned into the most beautiful local craft shop for Christmas. A huge success thanks to the efforts of one amazing woman.
We've been aware for a long time that we can't just rely on tourism to keep our buzzing village going so most of our shopping is done in the village.