One theory is that it's nothing more than an optical illusion. Id est, in winter, natures colours are pale and relatively bland, thus the sun (either rising or setting) appears more vivid.
The other (more scientific) reason is that there are far less solid particles in the atmosphere in winter than at any other time of year due to the increased moisture particles. Solid particulates in the atmosphere can increase over 100 times in summer (pollen etc). These act as a 'visual net curtain' between the earth and the sun.