Bobbi - //Just asked Alexa to play Boom radio now //
My wife and I had a three-hour car journey yesterday to come and stay with her sister, and we listened to Boom on the way.
Quite rightly they made much of their rapidly expanding audience, and their jingles subtly enforce the message, with themes of 'Music for your generation ... '
As I have pointed out previously - if you play records people want to hear, and have them played by people that people like to listen to, you will get listeners.
It's really not difficult, even though some six-figure-salary bods in the BBC are intent of justifying their existence and salary, by trying to pretend that it is, and its a 'problem', that they have to solve.