It's the standard stock response when someone thinks race has unnecessarily been cited - "There they go again, playing the race card." To be filed alongside "It's political correctness gone mad!" Not to mention "liberals", "wet liberals", "bleeding-heart liberals", "do-gooders" etc etc etc.
I think the general concensus is correct - Goody's comments were not borne from racism as such, just ignorance and inarticulacy. Also as has been said - there's no getting away from it, people of different classes and levels of education put each other's backs up, and I don't think I'm speaking out of turn to say this is especially true when it comes from the likes of Goody and her family. I understand this Shilpa is an articulate, well-spoken, well-educated person - that is often a red rag to someone like Goody. I've witnessed this too many times for myself, and been on the receiving end of it too - a kind of automatic resentment, you immediately have to justify or prove yourself or be taken down a few pegs to show you're no better than they just because you've got a degree or whatever. I'm sure many people WITH degrees DO think they're better and deserve a bit of a grounding, though.
It's the same sort of reason for the 'rosbif' and 'cockney git' remarks - it's a safety valve for those people, an easy way of categorising you, the stranger/outsider, without having to think about it. Ultimately, it's just plain lazy (see also "boffin" and "luvvie").
Anyway, from what I can see this is almost certainly the root of it and Goody has gone into this knee-jerk reaction mode which, coupled with her inability to articulate any better than these pathetic, stupid playground-style "popadom" comments, has created this silly brouhaha. And I disagree Pippa - it won't run and run, despite our best efforts here on AB. Soon it will be shoved to one side by some other lame, minor bit of nonsense. That's the way things go, it's the bird flu syndrome. <