Body & Soul3 mins ago
It pays to advertise
Old man Muskowitz was getting along in years. He decided to retire and let his three sons run the company - they manufactured a wide variety of nails.
The sons thought they could increase market-share with some judicious billboard advertising.
Only a week later, the old man was taking his usual Sunday drive in the country when he saw the first billboard ad. There it was - a picture of Christ on the Cross with the caption: "Nails for every purpose - use Muskowitz nails".
The old man immediately met with his three sons to voice his concern. He explained that the backlash could be horrendous - the company could be ruined and the sons agreed to discontinue that ad.
A week later, the old man was again taking his usual Sunday drive when he saw the second billboard ad. There is was - a picture of the same cross, empty with Christ crumpled on the ground below.. abd the caption
"Next Time Use Muskowitz Nails".
The sons thought they could increase market-share with some judicious billboard advertising.
Only a week later, the old man was taking his usual Sunday drive in the country when he saw the first billboard ad. There it was - a picture of Christ on the Cross with the caption: "Nails for every purpose - use Muskowitz nails".
The old man immediately met with his three sons to voice his concern. He explained that the backlash could be horrendous - the company could be ruined and the sons agreed to discontinue that ad.
A week later, the old man was again taking his usual Sunday drive when he saw the second billboard ad. There is was - a picture of the same cross, empty with Christ crumpled on the ground below.. abd the caption
"Next Time Use Muskowitz Nails".
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