you have to look at the reality here, this man actually went into a shop to look for something to buy for you. he made decisions, he thought he was buying something he thought was your taste. he is probably guilty of having very little idea on fashion, being short of money, but making the effort, and for another thing, he would have had to get through the Matalan card memberhsip system too, which is an alien concept to many men.
All in all, i think he did rather well. You should take him shopping more often.