Supermarket Ads

[tiggerblue10]

Are they trying to outdo each other with the "we can get better celebrities to do our advertising than you" campaigns for Xmas?

Spice Girls are advertising Tesco, Lulu and others doing Morrisons and Antonio Banderas has joined the M&S models. Haven't seen the Asda Xmas one yet - does anyone know who's doing that one?

Oh yeah and Jason Donovan with Kerry Katona for Iceland.

[kempie]

Advertising always has an element of 'trying to outdo' about it; after all the synonym 'promotion' has two meanings -

1) raise in rank
2) attempt to sell or popularise by advertising

If only the �millions earmarked for advertisement budgets were directed back to the customer instead (lower prices etc.)

[andy-hughes]

The simple fact is, people like celebrities - by definition - and the notion that celebrities shop at supermarkets just like them - and maybe they do - is a powerful incentive for the audiences of these ads. to do the same.

Advertising is all about getting people to remember the ad., associate the product, and hopefully go out and buy.

It doesn't always work - everyone is talking about the gorilla and the Phil Collins single - which has even re-charted as a direct result of this campaign - but who can recall what the advert is actually for?

Similarly, everyone thinks that Nick Park's Creature Comfort ads using vox-pops and plastecine animals were for gas - they were in fact for electricity.

All advertisers will use any and every trick to get their products noticed, remembered, and bought, and if the current flavour of the month is celebs, then let's all jump on and ride all the way to the bank - er - supermarket.

[tiggerblue10]

I agree Kempie.

This money could also go to the farmers and other producers who appear to make very little from what they sell to them.

[ermintrude35]

...the one for asda just has the real colleagues of a store building a a giant snowman out of groceries.... it's getting on my nerves allready...still there are no celebs.... saving their advert money for more rollbackds for customers....that or they are still trying to pay colleen for her George ads.....

[gina32]

but asda are doing christmas ones with stars, the latest one is julie walters