Dove targeting 13-16yr olds

[jeanette1976]

My advertising brief is based on Dove's Self-Esteem campaign for 13-16yr olds. Being a fmale myself, i know about th pressures that young impressionable teens go through but thought that instead of concentrating on the negative aspect, I'd prefer to go for the inspirational and things that make teens feel confident and positive. So far, I've had a mental block but have drawn up visuals of teens taking part in extreme sports and using the headline, 'Another Beautiful Moment' as people forget their worries when they do something they love. My other idea was to have prints of insprational women, such as Dame Paula Radcliffe, Amelia Earheart, etc, but my fear is that most young teens don't know or even care as they do not represent the celeb lifestyle that they so desperately want nowadays.... Can anyone suggest any other alternatives? MAny thanks! x

[Seafarer1966]

If we can agree on a fifty quid an hour sub-contract rate I've got some bostin' ideas!

[redcrx]

not one for teenagers (may be seen as encouragement lol) but women that have just given birth, no make-up, no hair brush, untidy and tired always have that special glow.

[ChocolatChip]

What about women more like Marylin Monroe and Audrey Hepburn. As they have beautfully curvy figures, and have that kinda idol like ways.
Or having pictures of famous celebrities and models with no makeup and no airbushed bodies and faces, to show they are like everyone else...

[Scotland1993]

I really like your ideas so far and sticking with the extreme sports / aspirational idea i think you should try and use something to do with like dreams and aspirations and how the world has endless possibilities and how you only live once. that never fails to make me confident and positive.