Ice I absolutely agree. It's all relative really. For someone who can be quite a closed book, a small show of thought and affection is really appreciated.
I don't ever expect anything: even if we had more money than we do, lavish gifts wouldn't make much difference to our relationship. I got out of the bath this morning to find my partner had been in the bedroom before he went out to work, strewn the bed with little hearts and put a bouquet, a box of chocs, a Toblerone, some marshmallows and some chilli chocolate lips (yes, I have a sweet tooth!) on the pillow. He mightn't say "I love you" very often, but this was so special to me that I cried!
I see why people don't agree with it, and I see why people do. I just think for some people it's nice to have an excuse (for all we can ask why people need an excuse, everyday life can eliminate romance from our minds!)