you could get an IR repeater for it, this is basicly just a tiny little IR receiver that you can sit on top of the TV to pick up the remote signal then you could hide the actuall box away totally out of sight in a cupboard or something like that.
There is a selection of such things here
http://www.letsautomate.com/index.cfm?&Nav=IRA ccessories&
Other than that afraid it's kinda impossible to make any suggestions as don't know what the rest of the layout is for the room