coca-cola company strategy

[mimilabelle]

how does the coca-cola company approach strategic management?

[factor-fiction]

Have you tried looking at the coca cola corporate websites- it's usually a good place to start. Alternatively is it not covered in your text books/lecture notes.

Here are four good sites for starters:

http://www.coca-cola.co.uk/what_we_do/

http://www.cokecce.com/pages/homeContent.asp

http://www.coursework.info/University/Business _and_Administrative_studies/Marketing/Marketin g_Strategy_for_coca-cola_L35350.html

http://www.coursework.info/University/Business _and_Administrative_studies/Marketing/Marketin g_Strategy_for_coca-cola_L35350.html