I kind of agree with you that it's not fair to be telling the viewer what they want to look like. There are loads of women who are grossly overweight and don't feel good about themselves and to pu the idea into their head that they can be skinny by Summer, which is a matter of weeks away, is not healthy and is poor judgement on GMTV's part as I imagine that a lot of women take what they say as gospel, therefore GMTV are abusing that position.
I do have a but though......to be grossly overweight really isn't healthy and I do think that those that are should be encouraged to lose a bit. If GMTV were serious about helping those that want it rather than only pull in the ratings, then they should have started the campaign at the beginning of the year and the target being the UK average size 16, not the minority size 8.