Misleading text on food packaging

[boogieboogie]

I'm tired of coming across deceptive text on food packaging. Here are a few please add to.

Crisps:
huge writing NOW WITH 60% LESS saturated FAT.. the thing is these crips have more fat than they use to have usually 2g more, but novice readers would think they were less fat.

You are what you eat brand:
text GUILT FREE SNACKING on nuts/seeds/fruits. Guilt free when they contain 60% fat??

Jacobs Club Biscuits: All varieties.
THICK CHOCOLATE COATING i actually complained about this one as it was dodgy chocoate cream made to look like chocolate, with a very, very thin (not thick) layer of chocolate.

Drinks that say 50% more FREE 1.5lt for the price of 1lt. These drinks are so diluted I can only think we are getting 50% free water. It doesn't actually say what the 50% free is so one has to presume it's the major ingredient.

[bednobs]

i'm not sure i agree with you. the crisps may have more fat overall, but presumably they do have 60% less saturated fat? Which is all it's claiming.

And "thick" isn't a definable quantity, so their impression of thick isnt the same as your impression of thick. thats just tough luck really, don't buy them again

Also "guilt free snacking" dosent mean anything anyway. I never feel guilty about eating food, so in my case this would be true

[Ethel]

It is advertisers' puff and has been used since the dawn of advertising.

[jno]

some advertising is fact, some is opinion. The facts have to be accurate. If something claims to have 60% less saturated fat, then it should have; if you have reason to believe they are lying, report them. Guilt-free is meaningless. If thick chocolate turns out to be thin chocolate bulked out by something underneath it, then yes, that was worth reporting. 50% more free should also mean what it says - whatever it was (not just the main ingredient, the entire product), there should now be half as much again for the same price. Of course if you don't like the stuff in regular quantities, no point in buying more of it.

[wendilla]

Yes Ethel I agree . It is like this buy one get one free this is not always a bargain if you remember the price of the goods to start with. You don't get nothing for nothing you only get what you pay for and if you but cheap thinking you are getting a bargain it's not always a bargain.

[wendilla]

sorry that should read buy cheap

[boogieboogie]

I don't know what the BOGOF (offers) have to do with anything but here I also note the supermarkets deception.
For example a sign over some JACOBS CREAM CRACKERS:

CREAM CRACKERS BUY ONE GET ONE FREE
in huge letters, then is much smaller letters Betterbuy 200g.

Note you have to travel up the isle sometimes to the other end of the store before you find Betterbuy cream crackers, yet the sign is placed with the Jacobs cream crackers. On finding the Beterbuy brand you discover they are 150g and the offer applied to 200g. Morrisons is the worst offender for this, putting signs over the wrong product to encourage sales of not just one but 2 of the item and usually above the normal price. I've seen loads of people buy like this but I read things properly and I don't think many people do. Also on discovering the Beterbuy crackers and purchasing them at the check out they are likely to charge for 2 items, because you didn't notice the offer ends date was yesterday.. Signs like advertising use signs that appear to say one thing but mean something different entirely.. I've worked in advertising so I know all the tricks but it doesn't stop me thinking it's wrong to purposely try and decieve.