Why 99p

[marcus5771]

Why is it everything you see for some items �4.99p �9.99p �49.99p your only going to say you got it for the price a penny above.

[sifellis]

Firstly, it's psychological. If something is priced at �50 and something else is priced at �49.99 we are condition to want the lower price. It just sounds more attractive.

Secondly, its to stop shop emplyees keeping money. By pricing it at 99p, most people would pay with a �1 coin, therefore it forces the person on the till to open it in order to issue change.

[terambulan]

gawd, what a name....sifellis...:(

The reason is 'small-mindedness' and trying to appear intelligent with extra digits.....sad, eh?

S'posed to be clever marketting!

[marcus5771]

Thanks I do belive the second paragraph but its also on internet orders only. Also if you buy a car like it would be �8999

[Ice.Maiden]

Lol - well I guess a pound saving's better than none at all, and if you go shopping and buy 40 items at a penny less than the pound, you've saved yourself 40p - enough to buy a small packet of biscuits! : )

[marcus5771]

If they are wise and mark up the price to a pound above then after one millionth customer they got a million pounds

[terambulan]

Must admit, do prefer the 99p shop to the �1 ;)

[Ice.Maiden]

Lol @ marcus - well observed!

Me as well, terambulan - and this is why they do it, as sifellis said! Mwhahaha. Oh dear....I've got to grin at the name hun!

[Ethel]

A lot of internet searches allow you to put your maximum spend limit as a search term - so if you put �70, it would bring results of �79.99 but not �80.

It's the first number that counts, so it doesn't stop at �69.99

[marcus5771]

Thank You All For This Subject

[Groupie]

As a shop keeper, �9.99 can be advertised as under a Tenner