Yes, I too can cofirm that it is definitely an advert for Solvite wallpaper adhesive. There was also one where the guy was put over a snake pit, you can view it here:
http://www.tellyads.com/show_movie_vintage.php ?filename=VA0784
...and a litle bit of trivia for you too:
The guy stuck to the board referred to as 'Terry Edwards' really was Terry Edwards, part of the UK management team! He left that job on June 30th, 1995. What a guy, happy to put his product to the test!