The way you've described it, I don't see how. Do you need to keep the "The "? If not you can do a "replace" on the first column, replacing "The " with a blank (tho this could get rid of any other "The"s in your titles). Then you can sort on the first column.
How many "The"s have you got? If not too many you could also retype "The ABC" as "ABC, The." If you are handy with word macros this could be automated pretty easily.
Under 'tools..macro" hit "record new macro'". Then your macro would be:
Delete
Delete
Delete
Delete (gets rid of "The ")
End
,
(spacebar)
T
h
e (goes to end of line and types ", The")
Then hit "end macro"
give this macro a keyboard shortcut like "CTRL-Z" or some such, and you can zip through your titles beginning with "The ". Then you can sort on your first coulmn.