Distortion of reality exists outside of the advert also. The road casualty figures quoted do no not bear scrutiny.
There are no official figures yet published for road casualties relating to last year. September '08 saw the publication of the 2007 report.
The figure of 3,090 children relates to all those aged 0-15 years killed or seriously injured (be they pedestrian, cyclist, on a horse, in a vehicle, etc.) but with no breakdown of vehicle type causing the casualties.
The figures for pedestrians of all ages killed or seriously injured by a single vehicle show:
Car/Taxi - 4,929
Motorcycle - 268 (5.4% of above figure)
The number of motorcyles registered in the UK is around 5-6% of that for cars, a close correlation with the above casualty rate. However, statistically motorcycles are not used as often or do not cover the same distances as four-wheel equivalents therefore the casualty rate to pedestrians per distance travelled is proportionally higher for motorcyles than for cars.
http://www.dft.gov.uk/162259/162469/221412/221 549/227755/rcgb2007.pdf